Social OOH

Bridge the gap between the physical and digital worlds with our powerful social amplification solutions.

OOH is a visual medium — and consumers love to share the love. MediaLive serves as the catalyst to amplify your brand’s presence from the real world to the digital one through our robust social amplification solutions. In many cases, social media engagement has delivered up to 10X the impressions of the original OOH exposure.
Social Influencers: The New Celebrity. Today’s consumers trust influencer recommendations. With MediaLive, you can seamlessly combine the power of out-of-home, social media, and influencer marketing to create a trusted and tangible campaign that boosts brand awareness and drives action.

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Of GenZ share OOH on Social Media - The highly visual nature of OOH canvases makes it primed for social sharing.

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Purchased Products Because of Social Content - Consumers value influencer recommendations and OOH adds an extra level of trust to digital media content.

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More Social Activations - OOH drives more digital and social media activations, per ad dollar spent, than any other media.

FAQs About Billboard Advertising

How does social media amplification work?

Social out of home (#sOOH) happens when bold, creative billboard or transit campaigns spark organic sharing across social platforms. These moments are so striking, funny, or meaningful that people want to spread the word. MediaLive campaigns naturally lend themselves to viral potential — in fact, OOH drives more social shares per dollar than any other media format.

What are the benefits of social media amplification?

Social media amplification acts as a force multiplier. It adds a second layer of digital impressions on top of your physical campaign, increasing visibility, engagement, and ultimately, return on ad spend. With MediaLive, your brand message lives beyond the street and enters the social conversation.

What types of content perform best on social media?

OOH campaigns that feature pop culture — think hit movies, trending TV shows, musical artists, influencers, or celebrity tie-ins — tend to perform exceptionally well online. Humor is another major driver. If it makes someone laugh or feel seen, chances are, they’ll share it.

Can influencer partnerships be part of social amplification?

Absolutely. Influencers and content creators are among the most powerful vehicles for #sOOH. MediaLive makes it easy to integrate influencer strategies into your campaign, turning their loyal audiences into your potential customers.