Place Based

Specialty place-based media connects your brand with audiences where they live, work, and play—creating authentic moments that resonate in real life.

While out-of-home media influences every stage of the customer journey, place-based advertising connects with consumers at critical decision-making moments—right when they’re ready to buy. That’s why hotels and car rental agencies advertise in airports, and luxury brands showcase their messages in lifestyle centers. Specialty place-based media takes many forms depending on the location, including kiosks, walls, and both small and large-format digital displays—offering versatile options to align with your brand's goals.

0 %

Gen-Z Prefers Stores - Four fifths of Gen Z consumers prefer shopping in store to online.

0 %

Recall Airport Advertising - Nearly half of all frequent flyers recall airport advertising when making a purchase decision. Source

7x

Notice Ads in Malls - Two out of five U.S. residents over 16 noticed an ad in a shopping mall in the past month. Source NIELSEN, 2017

View Our Place-Based Formats

Find the right assets to reach your target audience. Our place-based media opportunities can help deliver impact where it matters most for you.

Airport
Lifestyle Center

FAQs About Billboard Advertising

Can place-based advertising be targeted to specific audiences?
Yes. Digital formats, especially through tools like the Digital Direct Ad Server, allow advertisers to target and optimize campaigns for specific audiences.
Keep the design simple and clear with only one call to action. Use humor, originality, and vibrant colors to improve engagement.

Absolutely. Digital formats can feature:

  • 3D anthropomorphic creative

  • Data-driven dynamic triggers

  • Live data integration

  • Augmented reality

  • Enhanced QR functionality

Typically, campaigns run for four weeks. Digital formats offer flexibility for shorter durations and targeted dayparting (displaying ads at optimal times).
Effectiveness can be measured through metrics like brand lift, sales lift, tune-in, and footfall. QR codes and social media engagement provide additional insights.

Do You Have More Questions?

Call us or send an email to discuss how we can help you ?
Blog

Our Latest news and articles

How a Smart POS System Can Boost Your Business Efficiency

In today’s competitive business landscape, efficiency is everything. Whether you’re running a retail store, a restaurant, or a service-based business, the right tools can make a world of difference. One such powerful tool is a Smart POS (Point of Sale)

The Importance of a Strong Brand Identity in the Digital Age

Your brand identity is more than just a logo — it’s the personality, voice, and face of your business. In an era where consumers are constantly bombarded with content, ads, and options, standing out requires more than just a great

The Future of Digital Advertising: How DOOH is Changing the Game

In today’s fast-paced digital world, the advertising landscape is evolving faster than ever. While traditional billboards and posters still exist, Digital Out-of-Home (DOOH) advertising is transforming how brands connect with consumers in public spaces. Whether you’re walking through a shopping