Top Location Types:
Wallscapes are canvases that tempt the imagination; combined with the right creative, they become exceptionally powerful for advertisers. Some even become landmarks in their own right. Best of all, wallscapes deliver strong reach and long-term frequency for brands looking to stand out from the crowd.
More Social Posts – Dollar for dollar, OOH drives 7x more social posts than any other medium.
Recall OOH – Six out of seven recall OOH, more than any other medium.
Weekly Reach – Adding OOH to other media can increase your weekly audience reach to nearly 100%.
Make Your Brand Unforgettable – Advertise with Mystic Media Live Today!
Wallscapes revolutionize outdoor advertising by transforming building exteriors into massive brand canvases. Unlike traditional freestanding billboards, these architectural-scale ads turn urban landscapes into attention-grabbing displays – whether through precision vinyl wraps or hand-painted murals. As some of the largest OOH formats available, wallscapes deliver unparalleled visibility and impact.
Wallscape advertising dominates urban landscapes with larger-than-life impact – from New York’s skyscrapers to LA’s sprawling cityscape. These monumental ads command attention from multiple blocks away, leveraging their sheer scale to drive significantly higher brand recall than standard outdoor formats. When your brand needs to make an unforgettable impression, wallscapes deliver unmatched visibility and memorability.
Wallscape advertising demands a strategic balance of scale and simplicity. While the massive canvas invites bold creativity, the most effective executions maintain razor-sharp focus with:
Minimal copy (7 words or less)
Single compelling visual
One clear call-to-action
Campaigns that incorporate vivid color, unexpected humor, and authentic originality consistently outperform, driving higher engagement and brand recall. The key is thinking bigger – but never more complicated – to match your message to the medium’s monumental impact.
While the industry standard campaign flight runs four weeks, wallscapes warrant special consideration for extended durations. Given their:
Complex installation process (requiring specialized labor/equipment)
Significant material investments
Higher production costs per square foot
Advertisers often maximize value through longer-term contracts (8-12 weeks minimum). This extended visibility window helps amortize upfront costs while sustaining the format’s unmatched impact in high-value locations.
Wallscape advertising costs vary significantly based on key factors like premium location selection and seasonal timing. However, advertisers can optimize budgets through:
Market Selection: Tier 1 urban centers command higher rates than secondary markets
Flight Timing: Off-peak months often provide cost advantages
Media Bundling: Packaging wallscapes with complementary OOH formats (billboards, transit) typically unlocks volume discounts
Savvy buyers leverage these variables to maximize visibility while maintaining cost efficiency.
At Mystic Media Live, we offer a full range of digital solutions, including POS consulting, IT services, software development, procurement, and digital advertising for indoor and out-of-home campaigns—your one-stop destination for all things digital.
