Located at key consumer convergence points throughout selected markets, MediaLive bus shelters follow routes that include both urban and residential areas in New York City, New Jersey, Los Angeles, and more.
Bus stop ads offer extensive curbside positioning along main roadways in desirable urban neighborhoods. This ability to emphasize curbside messaging along major roads ensures high circulation in areas where other media may not be available. When paired with billboards and mobile advertising, shelters can help any advertiser build strong brand awareness.
Reached Weekly - OUTFRONT’s canvases reach 70% of Americans weekly.
More Likely to Trust - Consumers exposed to a brand’s OOH are more likely to trust that brand than those not exposed.
Noticed a Poster -- Nearly half of Americans 16+ noticed a poster ad in the past month.
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Unlike billboards which are freestanding structures, wallscapes utilize the walls of existing buildings or structures as the canvases for an advertisement. They can be made of vinyl or painted on the wall by hand. These are some of the most oversized out of home canvases in the country!
Billboard poster ads should focus on simplicity, featuring only one clear call to action or contact method. When you capture the audience’s attention, they’ll take the initiative to reach out.
The standard duration for a billboard poster campaign is four weeks, similar to other out-of-home formats. However, digital poster campaigns offer flexibility, allowing for shorter runs or targeted dayparting to maximize the impact of impressions.
Billboard poster ad campaigns offer a variety of measurement and attribution options. Attribution studies can track key metrics such as foot traffic, sales lift, brand awareness, and TV tune-in. QR codes help measure engagement and conversions, while social media provides valuable insights into campaign impact.
Absolutely! Billboard posters can be combined with other out-of-home advertising formats. A diverse media mix, incorporating different billboard types along with media on buses, rail, or subways, can effectively reach a broad, mass audience across multiple segments.
At Mystic Media Live, we offer a full range of digital solutions, including POS consulting, IT services, software development, procurement, and digital advertising for indoor and out-of-home campaigns—your one-stop destination for all things digital.
