Place Based

Specialty place-based media connects your brand with audiences where they live, work, and play—creating authentic moments that resonate in real life.

While out-of-home media influences every stage of the customer journey, place-based advertising connects with consumers at critical decision-making moments—right when they’re ready to buy. That’s why hotels and car rental agencies advertise in airports, and luxury brands showcase their messages in lifestyle centers. Specialty place-based media takes many forms depending on the location, including kiosks, walls, and both small and large-format digital displays—offering versatile options to align with your brand's goals.

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Gen-Z Prefers Stores - Four fifths of Gen Z consumers prefer shopping in store to online.

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Recall Airport Advertising - Nearly half of all frequent flyers recall airport advertising when making a purchase decision. Source

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Notice Ads in Malls - Two out of five U.S. residents over 16 noticed an ad in a shopping mall in the past month. Source NIELSEN, 2017

View Our Place-Based Formats

Find the right assets to reach your target audience. Our place-based media opportunities can help deliver impact where it matters most for you.

Airport

Lifestyle Center

FAQs About Billboard Advertising

Can place-based advertising be targeted to specific audiences?

Yes. Digital formats, especially through tools like the Digital Direct Ad Server, allow advertisers to target and optimize campaigns for specific audiences.

How should I design my place-based advertisement?

Keep the design simple and clear with only one call to action. Use humor, originality, and vibrant colors to improve engagement.

Can place-based ads include interactive or digital elements?

Absolutely. Digital formats can feature:

3D anthropomorphic creative
Data-driven dynamic triggers
Live data integration
Augmented reality
Enhanced QR functionality

How long should a place-based ad campaign last?

Typically, campaigns run for four weeks. Digital formats offer flexibility for shorter durations and targeted dayparting (displaying ads at optimal times).

How can I measure the effectiveness of my place-based ad campaign?

Effectiveness can be measured through metrics like brand lift, sales lift, tune-in, and footfall. QR codes and social media engagement provide additional insights.